·1 min read
Why I built this site
A home for everything I do — the analytics, the SEO, the automation — and a place to share what helped me along the way.
For years my work lived in other people’s dashboards and other people’s accounts. Good work, but invisible. This site is where it comes together in one place: the tracking I set up, the SEO and GEO I ship, the paid media I run, and the automation I build.
What you’ll find here
- Work — the systems behind the marketing: server-side tracking, AI automation, GEO, Shopify.
- Writing — short, practical notes on marketing data and building things. No fluff, no thought-leadership theatre.
- Resources — courses worth doing, repos worth cloning, opportunities worth knowing. The list I wish someone had handed me.
The one belief behind all of it
Marketing gets better when the data is trustworthy and the boring parts are automated. I spend most of my time on those two things: making the numbers reliable, and removing the manual work that quietly corrupts them.
If that’s the kind of person your team needs, say hello.