End-to-end automation for lead handling and reporting: server-side Meta CAPI events with deduplication, n8n workflows, Google Apps Script back-ends, and a custom MCP server. Removes manual work and improves data quality — with output validated against the source.
Generative Engine Optimization on live e-commerce: structured data / JSON-LD, citable passages and llms.txt, measuring visibility in AI Overviews and ChatGPT before and after. Turning technical SEO into AI-search presence.
GA4 + GTM with server-side tracking and Meta CAPI to fix attribution and data quality across e-commerce brands. Dashboards in Looker Studio so decisions run on numbers people can trust.
Structure, product pages and collections, on-page SEO and conversion optimization for e-commerce stores on Shopify — from taxonomy and feeds to page experience.
To run my own Berlin job search like a data problem: a Python pipeline that pulls roles from official job APIs, filters by visa sponsorship, English and salary threshold, and a ToS-safe MCP that audits my LinkedIn profile against the target market.
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